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Portfolio : Identity Design
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Eyestilts
2002. San Francisco, CA

Based on original drawings by Cassidy Curtis, designed to illustrate his invention, the "Telestereoscope", or "Eye Stilts". The rounded font, bright colors, and smooth lines, combine to lend the logo a funny, friendly, cartooney look.

"The name immediately inspired a gruesome image of eyeballs stretched way out of sockets, their optic nerves strapped onto two-by-fours with plastic cable-ties. For the logo I chose a somewhat less visceral representation."
   Cassidy Curtis

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