Baby On Board by Jenn Shreve 2005. San Francisco A site designed and built to supplement and complement the book of the same name. Using a similar color palette, and illustrations drawn from the book, the brand is reiterated here. By revamping the signage-styled graphics, the book is echoed, but changed to fit appropriately into a web format. The flash intro allows the viewer to immediately experience the fun, light nature of the book.