Retro Ad - The Bounce

It's always fun to engage in a bit of non-design design work (if you see what I mean). In this instance, using a terrible old Marvel ad to inspire a kitsch ad for a new superhero comic book. 

When The Bounce first began I wanted to create a teaser ad which would pay homage to the excitement of superhero teaser ads from our childhood. Using an old Cloak & Dagger ad as inspiration (see above, left), this is the finished ad as it appeared in the back of Image Comics and online (above, right). The type has damage elements, with bad leading and kerning added as well which gives it that look of old rub-down type like Letraset. The background uses a scan of torn, aged paper to reinforce the vintage feel, and the yellowed tone is allowed to show through the featured covers to complete the aged look.